The Malta drink experiment
Food experiment Sep 2, 2009 The Waffle No Comments Alcohol consumption in Malta is low compared to the rest of Europe. In fact, this study from the World Advertising Research Centre shows that alcohol consumption per capita is only one third of that of Luxemburg, the Czech Republic and Hungary. Only the Swedes seem to drink less than the Maltese. The Malta government’s own figures show that 36 % of the adult population drinks alcohol at least once a week. This goes up to 60.2 per cent for people aged between 18 to 24. Beer accounts for around half of the total alcohol consumption, whilst wine accounts for a third. The beer market is controlled mostly by Simonds Farsons Cisk, which was founded in 1928. Cisk is the flagship brand, with two spin-offs, the Cisk Export and the Cisk Excel. Farsons also offers the Blue Label, the Hopleaf, the Lacto, and the Strong Ale. They also have…